1.) “Most publishers employ acquisition editors to seek out and sign authors to contracts.”
This section of the chapter was interesting because I was previously unfamiliar of the process in which publishers and authors join forces to publish and distribute a book. These acquisition editors might work with book agents or simply read through manuscripts that have been sent to the publisher directly from a writer. These editors are often the same people who handle the rights to works. They may be the ones who work with others to adapt a book to a screenplay or into some other form.
2.) “While copy editors attend to specific problems in writing or length, design managers work on the look of the book, making decisions about type style, paper, cover design and layout.”
As an English major, and someone who is interested in one day working in some sort of print media, I appreciated the opportunity to learn about all of the different people involved with bringing a book to its final product. I think that often when we think of a book editor, we fail to think about the fact that many different people work together to ensure that a book’s components tie together in the end to create a success.
3.) “In terms of selling books, two alternative strategies have worked for a number of years – book clubs and mail order.”
I remember being in elementary school and looking forward to the book club events being held in our library, as well as the monthly Scholastic pamphlets that my teacher would distribute to the class. Most book clubs use cheaply priced introductory books to lure people into them. Once someone has joined they are expected to buy books from the club at regular prices. Book clubs do offer benefits in that they often have lists of recommended books, as well as things such as online chat rooms in which members may discuss the books that they have purchased and read.
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